Engage highlights core USP of its new offering in latest campaign

21 Aug,2017

By A Correspondent


Fragrance brand Engage has unveiled a new thematic campaign to introduce its range of perfume sprays for men and women. In this new television commercial directed by Subir Chatterjee of Whitelight Films, Engage highlights the pulse points in the body that are best for spritzing and make the fragrance last longer.


Said Tista Sen, SVP & National Creative Director, J. Walter Thompson: “The new communication focusses on the longing and yearning that perfume can evoke in romance. Imagination and fantasy is captured through young lovers who cannot wait to meet. Perfume on the pulse points heightens ‘playful chemistry’ which is the raison d’être of the brand and brings lovers together through a powerful line that says it all: where do you want to be kissed?


Added Sameer Satpathy, Chief Executive Personal Care Products Business at ITC: “Engage is synonymous with the proposition of ‘playful chemistry’, and the new thematic campaign ‘The Fantasy’ further reinforces its strong credentials as a perfume of choice for couples in love. With the evolving attitude and lifestyle of consumers, the segment offers an enormous opportunity to educate and drive category growth. Spritzing on pulse points is an important aspect rooted in the core of desirability and a perfume spray’s functionality”.


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