Dinshaw’s unveils new branding and design identity

23 Aug,2017

By A Correspondent

 

Dinshaw’s has unveiled an all-new brand identity and design haul spearheaded by Lokusdesign.

 

Zervin Rana

Said Zervin Rana, Director Dinshaw’s Dairy Foods: “Lokusdesign introduced to us to various unexplored aspects of our brand through a ‘soul-search’ workshop technique. The firm’s capability of translating attributes of the brand identity such as trustworthy, warm, friendly etc. into brand design is phenomenal. The goal was to capture the consumer’s attention and inspire desirability and liking for the brand through the design, look and overall feel. I believe the outcome has been remarkable – both from consumer’s reactions and market performance.”

 

Added Shekhar Badve, CEO & Founder, Lokusdesign: “Through a Strategic Brand Shift Reflection process, we enabled Dinshaw’s to disconnect from their competitive impulses and realize their inherent capability. My team evolved a clear brand-guide, framework and architecture to help Dinshaw’s manage their product portfolio better; which helped the brand to clearly establish category and sub-category level positioning across its vast portfolio. The brand promise of “pleasurable experiences delivered through a wide range of high quality food products that form a part of the consumer’s life through different times of the day” was translated into the brand’s personality and design”.

 

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