Dharma 2.0 adds ‘Touch of Love’ in D’decor’s new campaign

09 Aug,2017

By A Correspondent


Dharma 2.0, the creative unit from Dharma Production stable, has recently bagged the mandate for D’Decor’s new ad campaign – ‘Touch of Love’.


The TVC features celebrity power couple Shah Rukh Khan and Gauri Khan, has been shot by director Punit Malhotra.


Commenting on the new association, Punit Malhotra, Head – Dharma 2.0 said: “As this was the first product-led campaign from D’décor, we had to introduce the new range in a way which is compelling and also stays true to the brand’s core value. With ‘Touch of Love’, we wanted to set up a fresh and relevant context for today’s generation. We did it by turning the clichés around and subtly breaking the societal stereotypes. I am happy by the way  the campaign has turned out and hope to continue this association with D’décor in future as well.”


Added Ajay Arora, D’Decor Managing Director: “As a brand that deals in luxury fabrics, we wanted our TVC to capture that essence of D’Decor. Dharma 2.0 has created a lot of buzz in the market, for its excellent work. They understand our objective behind the campaign and have put their best foot forward in delivering excellent results.”


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