Deepika Padukone reveals how not to lead a #MaskedLife at home

24 Aug,2017

By A Correspondent

 

Asian Paints has unveiled a new film with actress Deepika Padukone for its product Royale Atmos. Said Amit Syngle, President-Sales, Marketing, Technology & Head-Home Improvement, Asian Paints Ltd: “According to a study by the World Health Organisation (WHO), out of the 20 most polluted cities in the world, 13 of them are in India. People recognise that air pollution is having a detrimental effect on their health. At the same time, they remain unaware that indoor air can be even more polluted, as much as five times more. In such an alarming situation we present a solution to our consumers by launching Asian Paints Royale Atmos. This product is a first of its kind which will not only beautify the home but also will fight indoor air pollution. We have launched this TVC campaign with Brand Ambassador Deepika Padukone as we believe she is an apt public figure to represent a product for which awareness is crucial. We are happy to associate with her as we believe she can add the right support to our drive in building awareness around indoor air pollution.”

 

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