Dear MxM by Jaisurya Das: Is there a rule for having gyms in the workplace?

03 Aug,2017

By Jaisurya Das


Ladies and Gentleman, welcome back to your favourite counselling board, Dear MxM! Incidentally, we are the country’s longest running counselling forum for the advertising, media and marketing fraternity.

As you can see, that makes us both old and mature, much like a good vintage wine. Mellow, smooth and a rich blend of flavours from the industry.

I have been watching over the recent trend of people to announce their hiatus from social media, almost as though the world is at the brink of extinction. Almost every one seems to be trying this nimble method of checking your social popularity,

Interestingly, these posts often go unnoticed and this results in the social abstinence being quietly abandoned and the person sheepishly returning to the forum again. So much for the announced exit.

Inclusive lives that thrive on the imagery around the social persona. It is an interesting world that we live in now. Marketers will need to understand this psyche well to be able to make firm inroads. Increasingly, only brands that can impact one’s social life will get that niche in the consumer’s mind

If it isn’t socially relevant for me, I wont buy. This will be the paradigm that future brand managers will need to bear in mind. Social relevance of their brand and how this can be carefully strategised.

Will my brand make a difference to what people will opine on my consumer. If the answer is yes, you have a winner.

Achieving this isn’t easy. In fact, it will be increasingly difficult in the future with more social media options springing up. Fathoming how people’s minds work in this huge marketplace would require intelligence of a new order.

Do we have it in us to seduce this generation?


Well for now, it is time for our readers’ questions for the week…


We keep very long hours at the workplace, leaving us with little time for any recreation or keep ourselves fit. Is there a rule for organisations on having a fitness room/gym for staff?

Am afraid there isn’t any I have heard off! Yes, some corporate houses have inhouse gyms and yoga rooms but this isn’t because it is mandatory.

If you ask me, you are better off associating your workplace with just work and not an entire lifestyle. Do remember, that the more such perks are provided, the more time you will spend at your place of work. Finish your work and just get the hell out of there. There is a world outside your office, young man!


I was reading about a certain news television network being indicted by the government for tax lapses. I have deliberately not named the network because the name isn’t relevant. Obviously, like it is with everything, there’s a right or a wrong, and either the channel is right in saying the government is trying to nail it because it airs content that is harsh on the powers that be, or the taxwallahs are right in saying the network must pay up. Will we ever know the truth?

Honestly, I doubt it. But how does it really matter? I don’t think anyone is above the law and there ought not to be such a hue and cry on an investigation. If all is above board, why make a noise at all.

I have always believed in the fact that there isn’t smoke without a fire. I am not a judge or an authority to check the veracity of all these clean chits or accusations being made, yet I do know that something is wrong somewhere.

I sincerely hope that the channel is question gets a clean chit and this is more so because it is our fraternity. But, If they are in the wrong, then I would certainly be as ashamed as the rest of us.


My brother is a journalist and I am into advertising. We both work as hard, but I find that while I used to get paid lesser than him initially, after five years, my salary is twice as him. And this is when he keeps getting performance awards in his organisation. Why this disparity between two arms of the media?

Thanks for writing in, my friend. No, this isn’t disparity. This is just one benefit of taking all the heat! And this is the case across industries. Sales is where the maximum burn out happens.

The pressures are often unparalleled and the companies just try and insulate their sales force with incentives etc.

Moreover, I do not think it wise to benchmark ones own salary with capability or potential. If you do like the environment and the job, the call is yours. Salary, learning, investment or sheer task. The decision is yours but do remember that you can’t have it all.


Thank you readers for joining us week after week on Dear MxM.. Do enjoy your weekend ahead and take good care of yourselves.

Till we meet again, Sayonara and God bless!


Jaisurya Das, maverick and media evangelist eats, sleeps and makes love to brands. His consulting interventions are aimed at making brands powerful and sustainable. He is also the Contributing Editor of MxM India and Co-Founder of For more on his work, visit views expressed in this column are his own.


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