Comio India appoints its agency partners for India

04 Aug,2017

By A Correspondent

 

The relationship is on for a while but Comio has now announced its communications partners for the India market guess as a build-up to the launch this month. The company has signed on PPR South Asia for PR and August Communications for creative and digital mandate.

 

Speaking on the occasion, Sumit Sehgal, Chief Marketing Officer, COMIO India, says “We are happy to bring both the agencies on board and kick-start COMIOs India journey, beginning with our upcoming launch. COMIO has a long-term vision for India and we strongly feel that the unified strategy of our partners will help take COMIO to the next level.”

 

August Communications will handle the brand and communications strategy 360 across all medium ATL, BTL and digital. They will be conceptualise and craft the brand identity and help build the brand in the Indian market. PPR South Asia would focus on creating the PR strategy.

 

It will be interesting to see how Comio deals with a possible backlash against Chinese goods. Clearly a role cut out for August and PPR.

 

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