Coca-Cola launches new digital journey

02 Aug,2017

By A Correspondent

 

Coca-Cola India announced that it has launched the “Journey” digital magazine for local audiences. “We are a consumer-centric company and thus need to have engaging conversations with consumers,” said Ishteyaque Amjad, Vice-President, Public Affairs and Communications, Coca-Cola India and South-West Asia. “We understand that people want to know more about us and we are facilitating that better. The most definitive source of knowing our stories is through us. Coca-Cola India Journey is a sincere attempt to tell our stories in an engaging and fun way. Besides that, there are easily comprehensible infographics, blogposts along with a lot of interesting pictures and videos that make for total infotainment.”

 

While Coca-Cola India Journey will continue to include corporate content such as corporate news, latest announcements, product information, executive bios, and general information, its look-and-feel will be like that of a digital magazine.

 

Among other things, there is an interesting section called Rumours which takes on questions like Will a tooth left in Coca-Cola overnight dissolve? Remember those Whatsapp scary posts on Whatsapp?

 

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