‘Ceat Happy Roads’ aims to make roads happy again

17 Aug,2017

By A Correspondent


Ceat Limited, a leading tyre manufacturer with the support of Mumbai Metropolitan Region Development Authority (MMRDA), has undertaken an eco-friendly initiative called ‘Ceat Happy Roads’ to repair potholes in Mumbai city by recycling old and worn-out tyres.


Said Anurag Agnihotri – Executive Creative Director, Ogilvy Mumbai: “Here’s an idea that paves the way for a happier future. What better way to fix potholes than with the very object that knows them inside out: tyres. It is eco-conscious, customer engaging and creatively led.”


The entire process and the ‘Ceat Happy Roads’ initiative of making Mumbai roads pothole-safe is captured in a video documentary.


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