Burger King unveils campaign for latest offering

03 Aug,2017

By A Correspondent

 

Built upon the insight ‘One for Hunger, Two for Taste’, Burger King has unveiled its new campaign that allows guests to buy two crispy veg burgers for just Rs50. Customers can add fries and Pepsi at an add-on price of just Rs44 to make it a wholesome meal.

 

Commenting on the new offering, Rajeev Varman, CEO, Burger King India said: “Through this marketing campaign, we invite millennials to walk into our outlets to enjoy the unique Burger King experience. We are constantly evaluating our offerings to suit the Indian palate and will continue to provide many such exciting products and offerings for our guests.”

 

An integrated marketing campaign has been proposed across television and digtal platforms.

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