BTVI unveils new campaign

29 Aug,2017

By A Correspondent


Business news channel Business Television India (BTVI) has refreshed its brand identity.  Along with a new logo, BTVI has unveiled a refreshed brand campaign focused on the benefit that the channel brings to the viewers through anchor expertise. The campaign focuses on the editorial assets of the channel, notes a communique.


On refreshing the brand a year after launch, Megha Tata, COO, BTVI, said: “We continue to focus on our differentiated content and we are increasing our market share substantially. Through this logo refresh and brand campaign, BTVI aims to provide most credible information to our viewers. We will continue to reach out to recognised authorities of their field, whose thoughts and opinions matter to millions who follow them.”


Added Siddharth Zarabi, Executive Editor, BTVI: “At a time when the viewer is being overwhelmed with a deluge of information – much of which is not relevant, complex and consumes too much time of the viewer, BTVI has a simple proposition that aims to inform and empower viewers. ‘Keep it simple’ is our theme and over the past year our programming goes to the heart of every story, declutters it and magnifies what is relevant and valuable. Our senior editorial team is delivering consistent programming that spans the entire gamut from wealth creation through shows like Call BTVI, Financial Planner among others to shows that address larger themes like ‘mission-no-emission’. As we move forward to inform and empower the Indian business TV viewer, we will unveil more programming that is relevant and timely”.


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