BookMyShow forays into audio entertainment, acquires Nfusion

02 Aug,2017

By A Correspondent


Online entertainment ticketing company BookMyShow announced that it has acquired Nfusion for an undisclosed amount in an all-cash deal. This comes at a time when BookMyShow is going beyond movies and events ticketing to be an entertainment destination for users.


Nfusion was set up in the Middle East in 2009 by Shoaib G M Khan, Sivagurunathan S and Prabhakar Reddy as a HD video-on-demand platform which allowed its users to stream videos online. Nfusion’stech solutions, especially the CMS (content management system), will be key to BookMyShow’s foray into audio entertainment. While the Nfusion team will be headed by Shoaib, Sivagurunathan will lead the Architecture and Devops teams at BookMyShow.


Said Parikshit Dar, Director, BookMyShow: “We have already established our video content vertical and are now excited to foray into audio entertainment through our offering ‘Jukebox’. The Nfusion team has brought with them immense experience, innovation capability as well as expertise in building and managing scalable tech solutions.  With them and our music label partners, we look forward to offering the widest variety and possibly the best curated audio content to our users.”


To lead this vertical, BookMyShow has appointed Aditya Kuber as Associate Vice President – Audio Entertainment. He will report to BookMyShow CEO and Founder, Ashish Hemrajani. Kuber’ss role will be instrumental in driving partnerships with music labels and distributors, creating exclusive audio content for BookMyShow users, and product marketing. He was until recently Country Head of Audioboom and has spent at various media and digital brands including The Times of India, Sakal group, Sportz Interactive, AOL and Yahoo!, other than running a few start-ups.


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