Badshah Masala transcends borders with latest brand campaign

11 Aug,2017

By A Correspondent


To coincide with Independence Day 2017, Badshah Masala has launched its new ad campaign #HumareYahan, with an aim to decrease the divide between India and Pakistan and push people notice to how similar these two sister countries are.


In this video, Manno is a traditional Indian mom whose daughter, Dimple, has just returned from US after finishing her studies. Dimple, whilst showing Manno pictures from her time in US, also shows her a picture with her Pakistani friend, Saad.


Dimple then mentions that she wants to meet Saad, an idea which Manno asks her to invite him home. Which he does, touches the mother’s feet and presents her a hamper of Budshah masalas!


Said Kailash Jhaveri, Managing Partner of Jhaveri Industries: “As we are inching closer to a 70th Independence Day, there is no better time to contemplate the ties between these two countries. We are trying our best to close this divide by starting a conversation over something that no one would decline – Swaad.”


Added Hemant Jhaveri, Managing Partner of Jhaveri Industries:“Badshah Masala has always been involved in forming connections through food. From the very beginning of this company, we have looked at food as something that can bring people from everywhere together. We are glad that we are taking this opportunity to provide another outlook to the current scenario that our country is facing.”


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