Ambi Pur’s latest film focuses on refreshing monsoons

07 Aug,2017

By A Correspondent


The third edition of Ambi Pur’s advertising campaign is conceptualised by Grey group featuring brand ambassador Boman Irani. The TVC positions the new Ambi Pur, with odour-clear technology, as the perfect solution to restore freshness to your favorite season.


Said Nidhish Garg, Brand Manager, P&G Home Care India: “To drive awareness regarding the new and improved Ambi Pur with patented odour-clear technology, we have launched the third leg of the very popular Smelly to Smiley campaign. The brand stays with its ideology of putting the product to torture tests against relevant odour issues, and this time we take on the musty odour that all Indians face during monsoons. The TVC captures live reaction of a consumer who experiences the monsoon odour when visiting a friend’s home that looks perfectly clean. The same consumer sees Ambi Pur in action and how it completely eliminates the monsoon odour as opposed to temporarily concealing it with a fragrance. This format of communicating with our consumers through live experiments helps in building brand salience and credibility.”


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