Amazon Prime Video ventures into reality shows in India

24 Aug,2017



Amazon Prime Video India has announced the creation of multiple reality shows for India, a first for a digital streaming service. The lineup comes to life with three new reality shows – Jestination Unknown, The Remix and Comic Kaun featuring stars such as Vir Das, Anu Menon, Amit Trivedi, Sunidhi Chauhan and Nucleya; and comedians Tanmay Bhat, Sumukhi Suresh and Abish Mathew.


Said James Farrell, Head of Content, Prime Video, Asia Pacific: “Reality shows are now more popular than ever, across a variety of genres. Customers globally have told us how much they enjoy reality shows, like the Japanese Prime Video fan favorite, The Bachelor Japan. With the launch of multiple new Original reality shows, we’re aiming to offer our Indian customers a variety of quality new reality content to enjoy.”


Added Vijay Subramaniam, Director, Content, Amazon Prime Video India, said: “We’re always looking for new ways to engage with our customers. We know Indians enjoy reality TV, so we are creating new originals with the best new concepts and local Indian talent. We’re excited to add more variety to our service, and continue to reinvent the way Indian customers watch TV.”


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