Zenith says cheese to Lactalis

20 Jul,2017

By A Correspondent

 

As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis.

 

Zenith now handles the business in 26 countries, which includes India. Lactailis is better known as the world’s largest cheese company and is into assorted dairy products including milk.

 

Tanmay Mohanty

Said Tanmay Mohanty, Group CEO, Zenith India: “We are pleased to have won the business of Lactalis, a renowned global name in dairy products. The company shares our values, ambition and drive. Lactalis has a long-term vision for the Indian market; it stands for quality products and we would love to partner with them in building this category and market leadership. Our newly launched ROI+ proposition with advanced communications models and sharper focus on analytics, tech, data and consumer insights will take Lactalis even further in a high growth Indian dairy market. This win adds tempo to a great year where we have won significant businesses and consolidated operations.”

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos