WWO forays into in-film branding

28 Jul,2017

By A Correspondent

 

World Wide Open, Reliance Entertainment’s 360-degree digital solutions arm to build business and brands, has expanded its entertainment division by extending its services into in-film branding.

 

Talking about diversifying and extending their array of services, Saahil Krishnani, Head of the Entertainment vertical at WWO, said, ”The importance to product placements and co-promotional deals is growing and constantly evolving. Producers and brands are gradually understanding the power of this medium and starting to benefit from them commercially and creatively. Being a digital marketing agency, we have access to more than 300 brands across the country. We are glad to have forayed in to in-film branding and to have identified the opportunity to provide our expertise and we look forward to cracking more mutually beneficially associations for both the films and the brands starting with the sequel of Golmaal.”

 

Set up in 2014, WWO is a digital and new media advertising agency and is a part of Reliance Digital and Entertainment.

 

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