Vivel redefines pink with its unique Lotus Oil soap

28 Jul,2017

By A Correspondent

 

ITC’s leading personal care brand, Vivel, launched the Lotus Oil variant of soap recently.

 

The Vivel Lotus Oil TVC, portrays women from varied professions who have chosen to unshackle themselves from the stereotypes that impede choices.

 

Said Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited: “The Lotus flower is a symbol of strength and beauty. Much of its symbolism evolves from the way the lotus blooms in spite of its environment and adversities.  This is in line with Vivel’s philosophy and our endeavour to bring in world class products to the Indian market.”

 

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