The Hindu launches #FortheLoveOfPrint campaign

11 Jul,2017

By A Correspondent

 

English daily The Hindu has launched a film titled #FortheLoveOfPrint that highlights the effort, time and energy that go into producing a newspaper every day. Through this film, The Hindu acknowledges their passion for the brand and, above all, for the printed word.

 

Said Abilasha Anish, Head – Brand Strategy & Marketing, The Hindu Group: “This isn’t a marketing campaign, but a video born out of our quest to understand the intricacies involved in the day-to-day production of a newspaper – What motivates the people behind it? Why they do what they do? And, how is print different from other media?”.

 

The video has been launched on digital/social media platforms. A print series promoting this initiative has also been planned to run in parallel.

 

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