TBZ launches ‘Jab Harry Met Sejal’ win the ring campaign

21 Jul,2017

By A Correspondent

 

Jewelry major TBZ is launching a ‘Jab Harry Met Sejal’ ring campaign today (July 21) with a series of consumer centric activities till the release of the Shah Rukh Khan-Anushka Sharma film on August 4.

 

Said Raashi Zaveri of TBZ: “One needs to design the ring in a way that matches the wearer, her moods, her routines and lifestyle. In this ring, given Anushka Sharma’s character, the challenge was to express her simple angel-like heart and therefore the halo around the solitaire, which acts like an angel that eventually leads her to her true love. Yet showcase the strength of the round brilliant cut diamond in traditional yellow gold which represents purity at its best. While designing we have made sure the halo does not overpower the solitaire and yet is like a visible circle to accentuate the centre stone.” He added, “The accent stones are carefully crafted in the finest of microscopic setting to be able to look like tiny stars that encompasses the universe of love. The need for making the solitaire look elaborate and yet subtle knowing the ‘wear her heart on her sleeve’ character.”

 

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