Star Sports takes the FTA route with Hindi channel launch

11 Jul,2017

By A Correspondent


After its regional foray with the launch of Star Sports 1 Tamil, Star Sports is getting to set to launch a free-to-air sports channel, Star Sports First. The channel will go on air on July 21on DD’s FTA DTH platform Freedish. This will allow sports fans and enthusiasts to watch their favourite sports, in Hindi, without paying any subscription fee.


The channel will also air Seasons 5 of the Pro Kabaddi League which begins on July 28. In addition, the channel’s programme calendar will also include BCCI domestic cricket tournaments, domestic football tournament etc.


Said a Star India spokesperson: “Television penetration in India has grown exponentially. We recognise that there is a very sizeable subset of this universe that is not on conventional pay TV. In the ‘Free-to-air’ content that they have access to, sports content is mostly absent and only sporadically available. It is our belief that there is, however, an eager appetite for it and that is the reason to launch SS First. We believe tens of millions of fans will be created for many different sports offerings through our content bouquet.”


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