By A Correspondent

SRL Diagnostics, the leading diagnostic chain in India, has launched its new brand campaign with ads that are sure to challenge marketing campaigns in the wellness industry. “You are Not Just a Label” has been launched recently and will be seen in leading newspapers in top cities like Delhi/NCR, Mumbai, Kolkata, Bengaluru, Chandigarh, Patna, Lucknow, Guwahati, etc.

Stressing upon a wholesome wellness experience instead of focusing just on illness, Arindam Haldar, CEO, SRL Ltd said: “Keeping in mind that a human being is not just a label on a sample or a test report, we have devised a campaign to reinforce this message that at SRL, we empathise with your needs and value the trust that our patients place in us. We believe that the new brand campaign will definitely keep people intrigued, excited, informed and involved. This campaign’s aim to strike a strong relationship with our consumers with a message that, we at SRL respect being a part of their story and we make sure that our consumers’ experience at SRL reflects the same. We have a team of doctors who can timely deliver accurate results.”