Saffron renovates bread & bakery brand Modern Foods

03 Jul,2017

By A Correspondent

 

Brand consultancy firm Saffron has completed the brand refresh for the Modern Foods brand. Last year, it was approached by Everstone Capital, the new owner of the bakery brand to bring a fresh and modern flair to the brand while maintaining the recognition that Modern had in India ever since its foundation in the 1960s.

 

Said Jacob Benbunan, Saffron co-founder and CEO: “The experience of working with such a focused team as that of Everstone management and Modern leadership has been not only a pleasure for us but key to building a brand that I am convinced is most relevant and will bring success to a continuously evolving business.”

 

Added Roshini Bakshi, Managing Director, Everstone Capital Asia, Singapore:“At Everstone Capital, we believe in strong partnerships and building great brands. It has been a pleasure for me to work with Jacob and his team at Saffron on a quintessential brand like Modern in crafting the renovated mix. Saffron believed as strongly in the potential of this brand as we do, which helped us in breaking the clutter and coming up with a truly differentiated rebranding proposition.”

 

Said Gabor Schreier, Saffron’s Chief Creative Officer: “On the one hand, the history and future of the brand are encapsulated in the newly crafted logo, which is strong and memorable. On the other, the contemporary, colourful and orderly visual language projects Modern’s objective to continuously progress side by side its consumers.”

 

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