Retail Story unveils its inaugural campaign

10 Jul,2017

By A Correspondent

 

Brand Street India, an integrated marketing agency, has announced the identity of its retail division  – Retail Story. After having provided retail marketing and communication assistance for a while now, the company is now shaping it as a specialised service for their existing and new clients.

 

Retail Story rolled out its first campaign, starting from July 1 which is a co-branded promotion of Lays Maxx, Doritos and Honda Hornet bike. Brand Street India has liasoned with Honda Scooters & Motorcycles India and developed a co-branded sales promotion featuring Lays Maxx and Doritos (brands of PepsiCo) along with HMSI.

 

Speaking about the new division, Surendra Singh (National Head, Brand Street India) said, “A substantial share of our annual billings come from Retail work, so we are incredibly thrilled to announce this specialized division. Retail is a pivotal touch point of a consumer journey and behavior. We certainly want to give more dedication towards this line of business and hence the need to have a separate division.”

 

The retail division will be led by Yogesh Pahuja who has been working with Brand Street India since its inception.

 

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