Publicis Communications goes quirky to promote Skoda Octavia

24 Jul,2017

By A Correspondent


Skoda Auto India has released an integrated campaign for the launch of the new Skoda Octavia. The car is positioned as ‘Tough meets Smart’ which came from the insight that consumers choose SUVs for their macho imagery, even if they lack substance and features. The quirky TVCs in the campaign take a subtle dig at SUVs and other car owners.


Commenting on the campaign, Bobby Pawar, MD & CCO, Publicis South Asia said:“We went for the tongue-in-cheek ‘Simply Clever’ way to not only talk about the first-in-segment features of new Octavia but also create its desirability amongst SUV and entry level luxury car intenders. In the clutter of product-led automobile advertising, we took slice-of-life situations and conveyed the brand message in a simple and humorous way.”


Added Paritosh Srivastava, Chief Operating Officer, Publicis Communication: “The segment in which Octavia operates was shrinking due to the advent of compact SUVs and small cars from Luxury brands. Octavia has been the segment leader and with new features and design language that can any sedan or SUV head-on. We are confident that this campaign will grow the nos for Octavia disproportionately by acquiring the shares from large segment of compact SUV and entry level luxury offerings as well.”


Said Tarun Jha, Head of Marketing and Product, Skoda Auto India: “Skokda Octavia’s popularity has grown with every new launch. The new Octavia, has undergone a complete revamp in terms of design and features. We wanted to challenge the status quo and set the new benchmarks for the segment.


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