Population First partners KC College for study on media coverage on gender issues

27 Jul,2017

By A Correspondent


Population First, the communication and advocacy initiative working towards gender sensitivity, has conducted a study on ‘Media: How Gender Sensitive, How Inclusive’ in collaboration with the Gender Issues Cell of KC College, Mumbai. The report of this research will be released in the presence of several dignitaries and students on Friday July 28 at the KC College auditorium in Mumbai at 3:30 pm.


The findings of the study will be shared in a panel discussion with leading mediapersons Kalpana Sharma (Former deputy Editor, The Hindu), K V Sridhar (Founder, Hyper Collective), and Devleena Majumdar (President HR, Culture Machine).


Said Dr A L Sharada, Director, Population First: “The study was conducted with funding support from UNFPA.  The project was restricted to media organizations within Mumbai Metropolitan Region and covered a total of 87 respondents drawn from 36 media organisations across languages. The conclusions, thus, are derived from the rich data gathered from interviews with media personnel and from review of previous research studies and existing literature on the subject. Data on gender distribution at different levels within media houses have clearly reflected gender disparity.  Board members, Founder members, CEO etc are predominantly men.  Women are found in large numbers as HR personnel across print and advertising but are less in number in broadcast. The presence of women camerapersons, photographers in technical sections is dismal across all media. The study also throws light on beats being highly gendered, awareness of Prevention of Sexual Harassment of Women at Workplace, demands of work and family life came out as a major hindrance for women professionals in media and more.”


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