Piyush Pandey on Roda Mehta

14 Jul,2017

 

The Advertising Agencies Association of India is felicitating Roda Mehta this (July 14) evening with the ‘Lifetime Achievement Award’, regarded as the Indian advertising industry’s highest honour. Here we bring you a very personal account on Mehta by Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia.

 

By Piyush Pandey

Roda Mehta is one of the foundation pillars of Ogilvy and Mather India. When I joined Ogilvy as an Assistant Account Executive, Roda was a Director of the company. Along with the late Mr Ayer, the late Suresh Mullick and Ranjan Kapur, Roda was one of the four pillars of Ogilvy through the 1980s and 90s. She gave stature to the media business overall. She made media aspirational at Ogilvy, at an equal standing with client servicing and creative.

A no-nonsense person, Roda has a very sensitive mind. Apart from regular work, I had the privilege of working with Roda on the National Literacy Mission project. She was the brand leader of the task force- the media leader- and I, her creative partner. We travelled the country together and I saw the soft and sensitive side of her- beyond her tough and disciplined approach to work. Roda continues to contribute to media and society in various capacities.

There are people who make a difference to Ogilvy, there are people who make a difference to the industry. Roda did both!

Roda inspired many women to play significant roles in their companies and business.

Today, we salute Roda Mehta. We salute her for being honoured with the AAAI Lifetime achievement award for her contribution to the Advertising Industry. Let’s take this occasion to thank her for what she has done for all of us at Ogilvy. And wish her the best for the future.

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