Panasonic promotes smartphones as being an integral part of consumers’ lives

12 Jul,2017

By A Correspondent


Panasonic smartphones has launched #TheIntelligentPhones campaign on the fusion of futuristic hardware and user-friendly software, making human lives inflate with comfort and convenience. It aims to provide a new outlook on how smartphones have become an integral part of our lives and how it has conveniently made it easier.


The campaign video has been shot by cinematographer Mitesh Mirchandani who recently won the Filmfare for Best Cinematography for the critically acclaimed film Neerja. Said Pankaj Rana, Business Head – Mobility Division, Panasonic India: “If technology is to truly have some meaning in the lives of human beings, then it mustn’t be divested of humaneness. Rather it must be responsive to human needs.” He also expressed his views on how Panasonic aims to achieve this by marrying great hardware with ground breaking software to bring about a new revolution.


This campaign is being executed by a Delhi-based marketing agency Sociowash.


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