By A Correspondent

Nippon Paint (India) recently launched a new ad campaign that features its brand ambassador, the animated character Blobby. Unveiling the campaign, S Mahesh Anand, President – Decorative Paint at Nippon said: “We are excited to launch this innovative ad campaign featuring Blobby, a character which is synonymous with the exuberance, fun and colourfulness of the brand. This campaign is made at par with international standards to reflect our position as Asia’s Real No 1 paint. It is unique as no brand has ever tried a caricature like Blobby in the paint industry. We hope that this resonates well with our young customers.