MSL India announces leadership team for video, social & content verticals

25 Jul,2017

By A Correspondent

 

MSL India has further enhanced its integrated communications offering by hiring specialised talent to serve its dynamic content needs of clients. The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise to tell their stories even more effectively and impactfully break through the ever-increasing content clutter.

 

Said Amit Misra, CEO, MSL India: “We are very cognizant of the fact that our industry continues to evolve rapidly with new media formats and platforms which are leading to new engagement paradigms. Navigating through the audience-platform complexity with the right tools and talent is extremely critical to our promise to deliver integrated solutions.We are confident that their specialized skill-sets and experience, will enable us to raise the sophistication of our market leading services to the next-level,” added Amit Misra.

 

The team includes Ashish Mehrotra who has joined as Chief Video Officer from Culture Machine. Also hired is Ankita Chawla who has been appointed Chief of Social Voice who has worked with NDTV, Webchutney and Wunderman International in the past. Meanwhile, Urvashi Pant has been appointed as Chief Content Officer whose last stint was as deputy editor of Femina.

 

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