Medimix unveils campaign for new face-wash

26 Jul,2017

By A Correspondent

 

Medimix has launched its latest television commercial conveying the message that Medimix Ayurvedic facewash with six essential herbs is the only way out of being guilty for ignoring the skin. “We were driven by the brand’s potential to reach out to the consumers in a category that is relevant to the segment and aptly addresses the need-gap,”said Murari Srinivasa, Head Marketing & New Product Development, Cholayil Private Ltd.

 

Metal Communications is the creative agency for brand Medimix and the creator of this film. Added Ambarish Ray, COO, Metal” “Together with the Cholayil team, we started the process of re-crafting the Medimix brand nearly four years ago, and this the latest work to further the Nothing Better Than Natural theme.”

 

Speaking on the campaign, Pradeep Cholayil, Chairman and Managing Director of Cholayil said: “Medimix has been a household name as one of the most trusted Ayurvedic brand for decades because the natural way is ideal for long-term skin benefits as extended by product portfolio. We hope to give our patrons and customers with products that are ideally suited to the needs to the modern generation.”

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