Madison Media makes summers fun and engaging for kids

12 Jul,2017

By A Correspondent

 

Madison Media conceptualised and executed an engaging activity for kids this summer for its client, Pidilite by popularising the ‘Slime’ in India. Slime is a popular phenomenon and a worldwide fad amongst kids and teenagers making use of adhesive. The agency conceptualised and executed an integrated marketing approach in collaboration with the leading kids channel Nickelodeon and video-on-demand platform Voot Kids.

 

Speaking about the brand solution, Rahul Sinha, President, Pidilite Industries Ltd (ASF Division) said:“We see Slime as a perfect mix of creativity and expression by children – our core Target Audience. It allows a child to express his creativity in a manner that is fun for him. Fevicol MR is happy to be a part of this joy of creation.”

 

Talking about the engagement, Vanita Keswani, CEO, Madison Media Sigma added: “It was a delight to work on this activation and it is heartening to note that it has been featuring among the top 20 shows on Voot in the last few weeks and is No 2 in terms of retention or repeat viewing among kids versus other IPs”.

 

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