Madison BMB launches Royale Bathrooms for Asian Paints

28 Jul,2017

By A Correspondent

 

Asian Paints is introducing a new range of luxury bath fittings under the brand Royale Bathrooms with a campaign conceptualised by Madison BMB.

 

The campaign has a TVC, which focuses on luxury bath fittings for home owners in the premium bathroom space. The objective of the TVC is to establish Royale Bathrooms bath fittings as a premium brand with an elegant range of taps and faucets.

 

Said Pragyan Kumar, Vice President, Asian Paints Home Improvement Division: “We are proud to take the Royale brand forward in the bathroom products space and offer consumers a wide variety of world class designs with unique features and superior performance.”

 

Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “While Royale as a premium brand offering from the Asian Paints portfolio needs absolutely no introduction, this is the first piece of communication for Royale Bathrooms. The striking visual signature and the sophisticated design aesthetics of the Royale portfolio catering to an evolved target group needs to be established. In simple terms, the portfolio is designed with the signature Royale style that can lead to a truly lasting impression. The idea that you might have to deal with a party moving to the bathroom was an interesting way of communicating the same.”

 

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