Lokmat get ‘Santawaani’ back to the forefront with a twist

07 Jul,2017

By A Correspondent

 

On the occasion of Ashadi Ekadashi this year (July 4), Lokmat Mediaand BhaDiPa, organised Santawaani – a folk-fusion musical show that re-introduces Abhanga with a contemporary twist. Abhanga is a positive spiritual poetry form which has always been a treat for musicians.“

 

Hemant Jain

Said Hemant Jain, Senior Executive Vice President Lokmat Media Pvt. Ltd and  Business Head Clickstart, the digital arm of Lokmat:“In today’s times, when content creates engagement especially on the online platform, Lokmat saw this as an unique opportunity in presenting traditional content creatively with a new age packaging through a noteworthy partnership for its online audience. This and many such unique content which form the core of the Marathi culture will continuously be offered in a differentiated manner by Lokmat keeping in mind the new changing lifestyle of the readers across Maharashtra or Marathi audience globally.”

 

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