Kaleido unveils brand communication celebrating 10 years of Reliance Jewels

31 Jul,2017

By A Correspondent

 

This August, jewellery brand Reliance Jewels will complete a decade-long run and coinciding with it is a films-based campaign that captures moments from its customers’ lives. The campaign created by Kaleido Communications and the first film in the series #ReshmaThakursMemorableMoment was launched on digital platforms, on Saturday (July 29).

 

Said Sunil Nayak, CEO of Reliance Jewels: “Through this film, we at Reliance Jewels want to acknowledge the countless moments close to our customers hearts and it has been a part of. We aim at celebrating the beauty of those countless unique moments on our 10th anniversary. We are truly looking forward to tapping into the pulse of the population with our new campaign.”

 

Added Kumar Ganesan, Executive Director of Kaleido Communications: “The highlight of this campaign are the stories and in their story telling. We have spared no efforts in ensuring that they bring out the moments in the occasions. From the cast to art, music and finer production values, every film speaks for itself.”

 

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