Jaypore celebrates the invisible female force of every household

18 Jul,2017

By A Correspondent

 

In recognition of the wonder woman in our lives, Jaypore, an online platform for Indiancraft0based designs, has unveiled its #SelfiWithDidi digital campaign. Launched as a film starring actor Sayani Gupta across Jaypore’s social media platforms, the campaign celebrates the tireless efforts of the unsung female hero of our lives and is a reference to her invaluable role in our lives.

 

Talking about the campaign, Puneet Chawla, CEO &Co-Founder of Jaypore.com, said: “We at Jaypore have been committed to bring joy to the everyday life of women all around. And these women also include the ones who work tirelessly for us but still go uncelebrated, our didis who are very much a cornerstone to our day to day functioning. In India, because of the income disparities, household help is often neglected and denied the respect they deserve. With #selfiewithdidi, we wanted to give ourselves and everyone a chance to surprise and thank them for their invaluable importance to us. This initiative aims at reminding people of the crucial role these women play in our daily lives.”

 

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