J Walter Thompson India wins creative mandate for TOI

10 Jul,2017

By A Correspondent

 

The Times of India has appointed J Walter Thompson India as its creative agency. The business was awarded after a highly contested multi-agency pitch, notes a communique. The account will be handled out of the agency’s Delhi office.

 

Sanjeev Bhargava

The agency will handle all mainline advertising and services including the digital mandate for the English daily by being its strategic and creative partner.

 

Commenting on the appointment, Sanjeev Bhargava, Director, Brand TOI said: “The strategic thinking that J Walter Thompson has contributed to business building coupled with a multi city high powered creative and servicing capability is what has made them the best choice for us. I am hoping for great work to come from this partnership.”

 

 

Joy Chauhan

Commenting on the win, Joy Chauhan, Senior Vice President and Managing Partner, J Walter Thompson Delhi said: “The Times of India has been one of the most precious wins for JWT Delhi in the recent past. It is precious because it is one of the biggest and the most iconic brands of India. We all know that this great publication is so much more than just a newspaper. The brand’s contribution towards the Indian society is second to none. We look forward to creating some path breaking work for this iconic brand.”

 

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