Isobar introduces integrated video chatbot technology for Maruti Suzuki Dzire

11 Jul,2017

By A Correspondent


Isobar and Maruti Suzuki have rolled out what they bill as India’s first integrated chatbot.


Commenting on the innovation, Sanjeev Handa, VP Marketing at Maruti, said: “The video chat bot used for the All New Dzire is a very exciting innovation for us at Maruti Suzuki. It not only enables two-way communication with our audience, but allows us to immediately address their first level queries, real time and in a very engaging manner. We look forward to sustained quality engagement with consumers in future.”


Added Gopa Kumar, VP Isobar India: “We’re thrilled to be working with Maruti Suzuki and pioneer into the next level of conversational and engaging ad. This being an industry first, provides superior user experience on video and adding this extra level of personalization with the Chatbot makes them even more powerful. This is also an example of what can be created when a great brand and truly cutting-edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of Chabot integrations with their video ads.”


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