Isobar announces global Isobar commerce practice

25 Jul,2017

By A Correspondent


Isobar, part of Dentsu Aegis Network, announced the launch of a global Isobar commerce practice. The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will, notes a communique, bolster Isobar’s strategic capability to deliver commerce solutions through the Isobar commerce practice and will include 1,000+ commerce specialists across Isobar’s network in Americas, EMEA and Asia-Pacific.


As part of the launch, centres of excellence have been established in Americas1, EMEA2 and Asia-Pacific3, and market-leading commerce company Bluecom will be rebranded as Isobar Commerce. The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network.


Said Jean Lin, Global CEO, Isobar: “The reinvention of last mile is a key part of business transformation today, and the commerce specialists from our global practice will help our clients to win in the digital economy.  As part of Isobar’s Brand Commerce strategy, we utilise data, customer experience and technology expertise to create seamless experiences that deliver measurable commercial success.  The creation of the Isobar Commerce practice will further strengthen our commerce capability and global consistency to bring brand inspiration and transaction closer.”


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