Influencer marketing platform ‘Plixxo’ launched in India

05 Jul,2017

By A Correspondent

 

POPxo, an online community for women, announced the launch of Plixxo, an influencer marketing platform. It will incorporate POPxo’s existing influencer network which has been active since 2015 and boasts of 5000 influencers including India’s top and upcoming bloggers as well as campus ambassadors across 100 colleges in 12 cities.

 

Speaking about the launch of Plixxo, Priyanka Gill, Founder and CEO – POPxo, said, “POPxo has been the market leader in Influencer marketing for a few years now. We wanted to use technology to automate and simplify the process and scale up. The launch of Plixxo as an influencer management platform, will be a game changer for not only the influencer community but also for brands.”

 

The new platform will open up to all female and male influencers including Bloggers, YouTubers, Instagram influencers and Twitterati across categories like fashion, beauty, travel, decor, tech, food, parenting and more. Plixxo aims to onboard 10,000 influencers in the next six months.

 

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