Indian Pharma and Healthcare companies in need of a ‘Digital Prescription’

28 Jul,2017

By A Correspondent


More than half of the pharmaceutical and healthcare companies in India have a placeholder presence on digital platforms, and are failing to actively engage with their stakeholders, the ‘India Digital Health Report 2017’ by D Yellow Elephant has revealed.


The report analysed 160 India-based companies across four verticals – pharmaceuticals, medical devices &equipment, diagnostics and hospitals. The companies were studied on 12 key digital and social parameters – websites, apps, Facebook, Twitter, LinkedIn, YouTube, Google+, Blogger, Pinterest, Flickr, Instagram and Tumblr.


Based on presence, engagement, response, and consumer followership, companies are segregated into three categories – Digital Primes (the torch-bearers), Aspirants (gradually moving up on the digital curve) and Onlookers (silent observers).


The findings reveal that only 14 per cent companies emerged as Digital Primes. 54 per cent companies qualify as Digital Aspirants while the remaining 32 per cent fall under the category of Digital Onlookers.


Said Aman Gupta, Managing Director, D Yellow Elephant: “The report indicates that pharmaceutical and healthcare companies in India are affected by ‘Engagement Draught’- present across most social media platforms but reluctant to engage with stakeholders.With HCPs (Health Care Professionals), patients, caregivers and policymakers consuming bulk of information online, it is imperative for companies to develop a digital ecosystem spread across multiple channels.”


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