IMS Internet Media Services acquires majority stake in Httpool

10 Jul,2017

By A Correspondent


IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks and a leading digital ad sales and media buying companies in Latin America, announced it has reached an agreement to acquire a majority stake in Httpool, an international cross channel ad network, with a presence in Central and Eastern Europe and Asia.


Subject to regulatory approval, the deal will create one of the largest digital marketing and ad sales companies in the industry, with a combined operation supporting more than 6000 agencies and brands worldwide, and exclusively representing Twitter, LinkedIn, Spotify and more than 5000 global and local publishers across 30 countries in Latin America, Central and Eastern Europe, and the Asia Pacific regions.


This alliance includes acquisition of Httpool India that was founded in 2010 and has offices in Mumbai and Delhi, working with over 300 brands and executing over 2500 campaigns annually, across all channels of digital advertising.


Said Gastón Taratuta, CEO and founder of IMS: “This acquisition will enable IMS to develop some of the highest-potential geographies across Europe and Asia, and create a truly global company. IMS and Httpool together can offer an end-to-end solution in digital marketing campaign delivery, helping partners with our deep knowledge of local markets, and empowering local publishers, advertisers and 1000s of digital professionals and entrepreneurs.”


NP Singh

Added NP Singh, CEO of Sony Pictures Network India: “With the coming together of IMS and Httpool, we enhance our digital offerings to include superior services for ad targeting and delivery. Moreover, this allows SPN to augment its service offerings to an already robust list of advertisers. This initiative will go a long way in helping us grow our digital business.”


“We have always been committed to providing cutting edge technology and media products along with exceptional services with access to best practices, and joining the Sony-IMS family enables us in taking this ambition forward. Integration of Sony’s eminent presence in the country and Httpool’s expertise will further elevate the digital advertising experience for all our partners and provide us with a platform to create a greater impact in an exhaustive market like India. This association will not only help Httpool India to showcase our expertise but also fuel our growth to help expand our proprietary solutions across the market.” said Sunny Nagpal, Co-Founder and Managing Director of Httpool India.


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