Honda unveils latest campaign for Activa 125

26 Jul,2017

By A Correspondent


Honda Motorcycle & Scooter India Pvt. Ltd. has released the latest TVC for the ‘Frontastic’ Activa 125 automatic scooter. The‘Make life 1-2 ka 5!’ campaign celebrates how today’s young professionals maximize the excitement in their life with powerful Activa 125. Developed by Asatsu DK Fortune (ADK), the campaign is now on air across popular TV channels and digital media.


Said Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd: “The Honda brand is today synonymous with scooterisation. When we launched Activa 125 in 2014, the key communication objective was to showcase how Indian customers could now Step Up in life with Activa 125 (which was then India’s first 125cc automatic scooter). With the new ‘Make Life 1-2 Ka 5’ campaign, Honda is strongly communicating its 125cc advantage to the TG i.e those ambitious young working professionals who want to make a powerful style statement on the go.”


Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “Today’s young professionals don’t want to be stereotypical. Constantly looking for newer trends, they love to make a statement with what they ride. Especially when it is a ‘frontastic’ stylish looking scooter-The Activa 125.”


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