Honda launches new communication campaign for CB Shine SP

06 Jul,2017

By A Correspondent


Honda Motorcycle & Scooter India (HMSI) has rolled out its latest television commercial (TVC) for the CB Shine SP.


Developed by Asatsu DK Fortune Pvt Ltd (ADK), the campaign features Himansh Kohli, the Bollywood debutante and youth icon.


Said Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India: “Honda is India’s most preferred brand in the 125cc executive motorcycle segment. While CB Shine is the choice of mature professionals, its younger sibling CB Shine SP is a successful Urban Commuter with added advantage of 5th gear and digital analog meter. With this campaign, Honda is connecting with the aspirational buyers seeking that extra style and want to stay a step ahead effortlessly”


Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “CB Shine SP 125 is one of the most stylish bikes in the 125cc motorcycle segment. We had to showcase the rider imagery in an easy and effortless manner,”.


“The calling card is style and the seamless design of Shine SP makes it effortless to exude one’s unique style. The creative amplification is a commentary on how people try to do that extra bit to come across as stylish which might end up making them look stupid at times. Defeating the basic purpose,”said Akashneel Dasgupta, ECD, ADK Fortune Communications.



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