Havas Media ties up with Kerala’s IMC Advertising

13 Jul,2017

By A Correspondent


Havas Media Group, India has entered into a strategic partnership with IMC Advertising, a Kozhikode (Calicut), Kerala-based advertising agency to strengthen its footprint in the southern market of India.


Established in 2002, IMC is led by AV Bhanuprakash, Managing Director, Ummer Kutty CTP, Executive Director and Chairman M P Ahammed. IMC’s current client base includesMalabar Gold & Diamonds, Malabar Developers, Eham Digital, Malabar Watches, Neerayi Food Court and Cosmos Sports.


As part of the deal, Havas Media Group will be handling the integrated media mandate of Malabar Gold & Diamonds (an estimated business of Rs50 crore), and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International & Embassy Group among others.


Said Ahammed: “We are delighted to partner with Havas Media Group. IMC Advertising’s strong regional presence in collaboration with Havas’ integrated media strengths and extensive global network will further strengthen our capabilities, equip us to look beyond our current frontiers and make us an even more valued partner in India and beyond. This strategic alliance will also pave the path for the brand transformation we are undergoing at Malabar Gold & Diamond.”


Commenting on the partnership, Anita Nayyar, CEO, Havas Media Group, India and South Asia said:“Kozhikode is a thriving business hub and there is immense growth potential in the south. Partnering with IMC Advertising is a strong strategic move to enhance & create a broader service offering in this region. We are confident that IMC’s expertize & proven success record will help capitalize on local businesses around the region. We look forward to a long and fulfilling partnership with them”


Added Mohit Joshi, MD, Havas Media India:“IMC Advertising will give us the access to knowledge and understanding of the local market which will further bolster our operations in the south. This move represents a commitment to offer our clients a more efficient, competitive and meaningful marketing solution. We are also happy to take on the mandate of Malabar Gold & Diamonds, a global leader in its segment. We look forward to exploring many such new business opportunities in partnership with IMC Advertising.”.


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