Harpic takes an innovative approach towards changing mindsets to build toilets

19 Jul,2017

By A Correspondent


Home hygiene brand Harpic has launched its ‘Matrimonial’ campaign focused towards curbing open defecation.


Commenting on the campaign launch, Rohit Jindal, Marketing Director, RB India, said: “As a brand, Harpic intends to not just assist people in using clean and hygienic toilets but aims at attacking the mindset which is callous towards defecating out in the open. Harpic is committed towards building Swachh India and hopes more and more people will introspect and make a conscious decision towards adopting a dignified and respectable lifestyle.”


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