Hamam unveils #GoSafeOutside campaign

13 Jul,2017

By A Correspondent

 

Hindustan Unilever and Ogilvy Mumbai have launched a new campaign for Hamam – #GoSafeOutside.

 

Said Harman Dhillon, General Manager, Skin Cleansing at HUL: “Hamam, as a brand trusted by 8 out of 10 households in Tamil Nadu, feels a sense of responsibility to make a positive difference not just to people’s skin, but also their daily lives. With our new #GoSafeOutside campaign, we want to help improve the sense of safety people feel when they are outside: by raising awareness, kick starting conversations and facilitating solutions.”

 

Added Sukesh Nayak – Executive Creative Director, Ogilvy Mumbai: “Everyone must feel safe when they step outside the comfort of their home. Our campaign idea helps the brand Hamam play an active role in making lives safer. Hamam, with its new 360 degree integrated campaign, assures mothers that from here on, their safety is not just restricted to their skin because #GoSafeOutside is a campaign that reaches out to protect their lives just as the tagline states, You Safe, Your Skin Safe.”

 

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