Godrej protekt urges kids to explore the world with their hands

06 Jul,2017

By A Correspondent

 

Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has unveiled a film conceptualised by Creativeland Asia, that depicts how children love exploring the world with their hands.

 

Talking about the initiative, Sunil Kataria, Business Head India & SAARC, Godrej Consumer Products Ltd Said: “Kids these days are inquisitive, enthusiastic and unstoppable. You can’t control them from exploring the world around them and in the process getting their hands dirty. And we know dirty hands mean lots of germs. Protekt believes that parents should encourage their kids to step out of home and explore, as it plays an important role in their development. This thought formed the base of our new campaign #ProtektLittleHands, a campaign which encourages kids to explore all those things which makes them wonder without thinking about getting dirty or worrying about germs. Godrej has always been a conscious brand that is committed to consumer’s health and over all benefit. As a thought leader in the category, we want to bring about a behavioral change and promote a healthy habit of keeping your hands clean and germ free.”

 

Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “What better way to get a mom to keep a hand sanitizer handy than to get kids sing to her the reason why she should? The idea was to throw light on the fact that a child’s hand is constantly busy exploring, and in the process getting really dirty. It’s simple, yet memorable.”

 

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