Electrolux appoints Anomaly

06 Jul,2017

By A Correspondent


Home appliance manufacturer Electrolux has appointed global agency Anomaly after a three-way competitive pitch run by The Burnett Collective.


Said Lars Hygrell, Chief Marketing Officer at Electrolux: “We have an opportunity at Electrolux to really set ourselves apart from the competition and marketing will play a big role in this. Electrolux is on the journey to transform marketing across three main focus areas – brand desirability, digital consumer experiences and consumer ownership experience. To deliver on our ambitions we need the best team and partners in the industry to ensure we win in the market. In Anomaly we found a unique blend of talent and have seen incredible strength across the whole team. They challenged and questioned us at every step of the process and we look forward to building on this way of working as we move forward.”


Added Camilla Harrisson, CEO at Anomaly London: “We’re incredibly excited to start working with Electrolux. From the outset what we loved about the brief was the prospect of working across such a breadth of business-critical challenges – looking at how we can apply our strategic and creative thinking across all consumer touch-points in multiple markets. This level of involvement allows us to make a real, fundamental impact on the business.”


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