By A Correspondent
Kolkata-based biscuits and foods major Anmol Industries Ltd has undertaken a rebrand exercise led by strategic design and consultancy firm, DY Works. With the aim of expanding market share and increasing its geographical footprint from eastern and northern India to a pan-India presence, Anmol roped in DY Works to carry out a complete rejuvenation of the brand architecture and visual design.

Abhijit Sanyal
Said Abhijit Sanyal, President, DY Works: “We wanted to make the Anmol brand much more modern, warm, approachable – by building on the friendly ‘smile’. We started with an overall corporate branding revamp leading into clutter-breaking packaging not just at the master brand level, but at each sub-segment level too. We believe that this innovative design approach, the unique logo and excellent product quality will help Anmol stand out against competition.â€
Added Ranendra Nath Ojha, Chief Marketing Officer, Anmol Industries: “Based on consumer feedback and our own strategic vision, we have undergone a complete change of our logo and packaging to be seen as a young contemporary Indian brand, which is in line with the aspirations of the youth. The new Anmol logo is a reflection of Anmol’s values of spreading joy and warmth and has been designed to appeal to its core target audience.â€