Deepika Padukone in new Tanishq campaign

10 Jul,2017

By A Correspondent


Tanishq brand ambassador Deepka Padukone stars in the latest film by the branding highlighting the jewels of royalty.


Speaking about the film, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company Limited said: “Throughout time, women are known to remember important dates and memories. As a category, jewellery has always been one to which fond memories and great stories are commonly associated. In our latest film for the Jewels of Royalty collection, we bring alive this emotion in a different story, featuring Deepika Padukone. The film showcases her fondly remembering the time spent portraying the role of a queen. We believe that the pieces from this collection will create a special place in the minds of our consumers; one that they will cherish and create memories with.”


Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We have always explored and borrowed stories from Deepika’s real life. And while earlier we explored her relationships with her family and colleagues, this time we decided to show her as an actress behind the scenes. The jewellery is inspired by Indian royalty and we knew that Deepika is to play a queen in her upcoming movie. We found a nice connection in the fact that though the collection is largely traditional, this would make the story a lot more contemporary. In the film, we’ve tried to express what feeling of being a Queen could be, even for Deepika who’s a huge celebrity herself”


Said Hari Krishnan, President, Lowe Lintas:  “Tanishq makes a woman feel extra special. We’ve tried to amplify that with an interesting use of a celebrity brand ambassador”.


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